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⬝ Created documentation for broad competitive analysis, UX writing style guide, and design systems components.
⬝ Designed new experiences to bring us up to competitive parity with similar security products.
⬝ Supported brand and marketing design efforts through a wide range of visual design works like ad templates, diagrams, and merch designs.
⬝ Grew business from $0 to $250,000 in gross sales (with a 30% increase by the third year) within the first year.
⬝ Created brand identity, logo, website, and marketing materials.
⬝ Implemented processes for financial tracking, company goals, day-to-day business operations, etc.
⬝ Improved 0-1 products like Transfer and Dash through foundational improvements, growth experiments, and a setup and onboarding re-design.
⬝ Identified opportunities and defined scope for brand new features, like advanced search operators.
⬝ Facilitated design workshops to align with other teams on shared concepts, and organized teams to rally around consistency in design, like user education (created and grew a group to 65 people to share knowledge around how to best educate our users).
⬝ Implemented detailed moderated and unmoderated user research studies to study users’ expectations and explore viability of various possible design iterations.
⬝ Designed a feature improvement to increase the usability and scalability potential of search filters, and an MVP to learn from, and drive adoption, of tagging (brand new, frequently requested feature).
⬝ Gathered cross-functional partners and other departments to align on overlapping scope and to gather diverse feedback.
I had the absolute pleasure of managing Sudipti. She approaches her work with a desire to understand the "why" behind a project or task, so that she can create solutions that truly advocate for the customer. Sudipti is curious, empathetic, is always looking to grow and learn, and proactively seeks feedback with no ego. Her attitude is infectious, and she is such a bright addition to any design team.
Sudipti takes great pride in her work and is committed to delivering high-quality experiences. When faced with tough constraints, I’ve seen her skillfully get the problem solved without compromising quality. She thoughtfully weighs risk and impact levels to help evaluate decisions, and considers many different angles as part of her process. She approaches her work with a growth mindset. She’s curious, always looking to learn, and very open to feedback. I think this attitude will carry her very far. She does not bring ego into the work. For Sudipti, it’s about figuring out the best path forward for the team and the customer. Sudipti’s positivity and ability to connect with others is really special. Her choice to be optimistic helps teams see a path forward through times of change and ambiguity. She has a rare ability to connect with almost anyone, which is especially useful on larger teams and across larger orgs. I feel so lucky to have worked alongside Sudipti and would be ecstatic to work with her again.
I had the pleasure of managing and mentoring Sudipti during her product design internship at Dropbox. Sudipti exceeded our expectations in every regard, successfully tackling two very challenging projects that required strong interaction design, product thinking, and collaboration skills -- a particularly noteworthy accomplishment considering that Sudipti's internship was 100% virtual due to the pandemic. While I was impressed by Sudipti's thoughtful, user-centric, and data-driven design work, I was even more impressed by her growth mindset and positive attitude. I have never met someone so eager for honest feedback and so passionate about learning and growing! Overall, Sudipti was a joy to work with and I would readily recommend her to anyone looking for a well-rounded product designer.